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Newsletter
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February 2012
How to Propel a Sales Conversation Forward
January 2012
How to Start a Sales Conversation
The Seven Ditch the Pitch Habits
December 2011
Cannibalize Yourself (Before Someone Else Does)
November 2011
90 Seconds With Steve: You Are an Awesome Improviser
Why would they love you?
Quiver in Your Boots
October 2011
To Achieve Success, You Need to Create Success
Sales Tip: Don't Think So Much
September 2011
Say Less. Sell More.
Sales Tip: Don't Load the Slingshot
August 2011
Will your customers be witnesses for you?
Ignore Your Mission Statement
July 2011
Selling: Too Much, or Not Enough?
3 Tips for Better Sales Conversations
June 2011
Letting the word in vs. Getting the word out
May 2011
Your Powerful Personal Brand
Most People Are No Buts
Close Enough for Government Work
April 2011
The Gentle Turn: From Not Selling to Selling
March 2011
What businesses can learn from non-profits
Everything your customer says is true
You know the words, but not the music
February 2011
What are your company's myths?
Definition of Marketing
January 2011
Sales Conversation: Earning the right to be heard
What should you do the first week of the year?
December 2010
Who do we intend to be?
November 2010
Sales Pitch? Sales Conversation.
The #1 Sales Rule: Don't Talk about Yourself
The Top 5 Reasons Sales Pitches Don't Work
October 2010
Write your sales story backwards
It's time for a break (The One Paragraph Rule)
September 2010
Sales Tip - Leave things in your pocket
Do as you say, not as you do
August 2010
Reflect Your Customers
Get Rid of Your But
July 2010
Improvisation: The Cure for Unpredictability
Advertising is the worst kind of marketing.
June 2010
The Bridge to the Best Idea
Attention! Do your customers give it to you?
How To: Do Differentiation Differently
May 2010
Do Differentiation Differently
Work With What You Are Given
April 2010
Meeting a Potential Customer for the First Time
Don't Be a "Vendor"
March 2010
The Way We Connect
Improvise your success.
February 2010
Tear up your elevator pitch.
Part Six: Does your marketing department get it done?
January 2010
Part Five: Does management allow its marketing professionals to succeed?
Part Four: Do you focus on internal marketing?
December 2009
Part Three: Most Companies Stop Marketing
Part Two: Good Marketing
Part One: How do you know if your company is doing good marketing?
November 2009
Strategic Kavanah
Choose Your Future
October 2009
Invent Your Future- Now
The Things That Matter
September 2009
We have seen the enemy, and it is...
Your business is not a slot machine
August 2009
The End of the Sales Pitch: Ditch the Pitch!
The Land of Ideas & Decisions: The Simple Lesson of Microeconomics in Tough Times
July 2009
The Post-Consumer Service Age (A Cinderella Story)
Across the board cuts are lazy
June 2009
Everyone Can Sell
The Encounter Habit
"Mine Your Own Business" System, Step 3: Mine it!
May 2009
"Mine Your Own Business" System, Step 2: Design it!
"Mine Your Own Business" System, Step 1: Find it!
April 2009
Mine Your Own Business: Unleashing Latent Profit
Easy Money: When you interact with your customers, is it a kiss or a slap?
March 2009
Brand Story Recalibration
Recalibration: Stop Tweaking. Start Recalibrating.
February 2009
What do you want to know? (Differentiation Ladder)
Your Business Stimulus Package
Janurary 2009
The Relationship Threshold
Survive or Thrive - Free Readiness Teleseminar MP3 download
December
2008
Opps. vs. Ops. - Saying "Yes" more than you say "No"
The
2009 Readiness Test
It's
time to invest: Developing your most valuable asset during tough economic
times
November
2008
I
believe I am loyal to you.
True Loyalty
October
2008
Dealing
with a Harsh Economy: The Window and the Mirror
Moments with presence
September
2008
The
Apple Farmer
We are not multi-taskers
August
2008
Making
it By Hand
Part 3: Brand Story
July
2008
Part
2: Brand Harmony
Part
1: Brand Essence
I hate scripting. I love jazz.
June
2008
Turning
Customer Loyalty Upside Down
Don't
Finish Anything
May 2008
Relationships
- a Key Driver of your Company's Value
What
is a Customer Relationship? Part Two
April 2008
What
is a Customer Relationship? Part One
Be Different:
Have a Relationship with your Customer
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