Steve Yastrow
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Are you trying to survive...
or thrive?

Free audio download
with Learning Guide

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There is latent profit in every business situation, no matter how bleak it may seem. There are always untapped opportunities, some of which have always been there, and some that arise because of tough economic times... even these tough economic times.

On January 9, 2009 I conducted a 2009 Readiness Teleseminar, focusing on Six Readiness Questions to help people thrive in 2009. The teleseminar filled up and many people were not able to enroll... but not to worry: I'm including a one-hour audio download of the entire teleseminar, along with the Learning Guide, for you.

Here's what you'll find in the teleseminar:

  • My encouragement to focus on "Ops. + Opps," and to take personal responsibility for what happens to you.
  • A discussion of the Six Readiness Questions that I am using to help my clients and myself thrive in 2009:
  1. Where is the latent profit in your business?
  2. How can your current customers help you unleash that latent profit?
  3. How does the economic situation help you focus your new customer acquisition efforts?
  4. Is your brand strategy right for the times, i.e., what do you want your customers to think about you?
  5. Are you communicating with customers optimally at all touchpoints?
  6. How clear and compelling is your internal brand?

These questions are always important, but I'm confident you will find that they are especially helpful as we confront our current economic crisis.

Click this link to download the 2009 Readiness Teleseminar and Learning Guide.We've included easy instructions to get the teleseminar on to your iPod or a CD, so you can listen to it whenever it makes the most sense for you.

Take Notice

As you listen to the teleseminar, keep your mind open and notice the "big themes" that strike you.

Are there untapped opportunities waiting for your attention, with existing customers or new customers?

Is there a chance to evolve your brand strategy and the conversations you have with customers to be more relevant now?

How clear and compelling is your internal brand, i.e., does your team have a "shared belief of who we intend to be?"

And... as you will be asked near the beginning of the hour, is your company saying "No" more than it is saying "Yes?"

Try this

Share the teleseminar and Learning Guide with colleagues in your company or other colleagues you brainstorm with. Make a commitment to listen to it and to work through the Six Readiness Questions. At Yastrow & Company, we've been doing this, and it has helped direct our efforts in a very productive way; I hope you enjoy the same results!

2009 will not be easy for any business... unless you are a psychiatrist. But, we can do a lot of things, and take many personal actions, to improve our own situations. Use these Six Readiness Questions as a launch pad to get you beyond survival to "thrival" in 2009.

Steve Yastrow
Join the conversation! Comment at yastrow.com
steve@yastrow.com
P 847-686-0400

Steve Yastrow

When Steve Yastrow writes, I pay close attention. - Tom Peters

Don't miss this great opportunity to listen to Steve!

Follow this link to download Steve's free 2009 Readiness Teleseminar.

Want information on how Steve Yastrow and Yastrow & Company can help you implement these ideas in your company?

Call Steve at
847-686-0400.

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Encounters, free ebook

Download your free ebook, Encounters: The Building Blocks of We Relationships. In his 2009 Readiness Teleseminar, Steve talks about how this free ebook can help you connect with customers like never before.

We: The Ideal Customer Relationship

Buy Steve's new book, We: The Ideal Customer Relationship

In We, you will learn:
How to create relationship-building encounters, instead of relationship-eroding transactions
How to connect multiple customer encounters into an ongoing conversation that creates a strong We relationship
The power of We among many-- a relationship between many people in your organization and your customers

We is both a manifesto and a how-to guide that will change the way you interact with customers ... and change the way your customers think about you. 

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Steve Yastrow
Steve Yastrow
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© 2009 Steve Yastrow. All rights reserved.

Steve Yastrow