Steve Yastrow

Steve's more personal thoughts
at tompeters.com

It can't all be business! Some of Steve's best ideas were drawn from his personal experiences, meditations and reading. Blog entry titles link to the original post on tompeters.com, where you can read comments or find other great articles by Tom Peters or other authors.

2006

2005

2004

Miscellaneous Thoughts

Celebrity ScentsThe Onion's satirical description of Derek Jeter's new fragrance line: "An oxymoron you can smell."
(The Onion must have a thing for Jeter these days. A headline in the same issue: "Expert: Derek Jeter probably didn't need to jump to throw that guy out.")
Steve Yastrow posted this on 08/22/06.

I Love It

One of my pet peeves is the "dumbed down" conversation. I've heard too many of them lately. In contrast, the comments on my last two posts are rich, interesting and thoughtful. Thank you.

I wrote those posts at O'Hare Airport Friday evening, just before boarding an overnight flight. After a stop in Frankfurt with friends, I arrived in Jerusalem before dawn yesterday (Sunday) and spent the day relaxing away from the online world. I just flipped open my computer at my favorite Jerusalem coffee shop, Tmol Shilshom, which is in an old, funky building in the center of town. Central Jerusalem has free wireless access, so I was able to check in for the first time in a few days.

What a pleasure to come back from a few days of "head clearing" and read those comments. I love it when people think and engage in good debate and conversation. Let's keep doing it!
Steve Yastrow posted this on 04/10/06.

Learning through Criticism

A point in a conversation tonight with friends:

Some criticism is given incorrectly. Some criticism is taken incorrectly. We spend a lot of time worrying about the way criticism is given, but we can learn much more from how we take it.
Steve Yastrow posted this on 03/05/06.

Blue + ? = Green

Technology, culture and behavior seem to evolve together. Years ago, we started to see people walking through airports talking on cellphones with headsets. In order not to seem like wierdos talking to themselves, these folks would routinely hold the headset microphone to their mouths, so you could clearly see that they were on the phone.

Then people dropped their hands from their headsets, assuming you'd know they were on the phone because of the cord dangling from their ear. After a while, the introduction of the bluetooth headset took away that cord, but by then nobody was self-conscious anymore, and it became commonplace to see people walking through airline terminals talking without shame to an unseen companion.

But now, at least for men, social norms have relaxed to a new level. Many times in the past year I've walked into an airport men's room and seen a lone man standing at a bank of urinals, actively engaged in a hands-free conversation with someone hundreds of miles away, presumably with a hidden bluetooth headset in his ear. These people inevitably speak in extra loud voices, as people speaking on cell phones in public often do. So, it's hard not to hear about the latest deal they're trying to close, or the new investment idea they're discussing.

I guess the call of the greenback makes it difficult to wait two minutes to make the call. After all, cash is king. But, I personally refuse to take part in this latest cultural development. And, I'll hang up on anyone who calls me if I hear the sounds of the airport bathroom in the background.
Steve Yastrow posted this on 11/23/05.

Sage Wisdom

Although she has lived 80 years, my aunt, Roslyn Alexander, is anything but old. An actress for many years, she can still be seen on stage in Chicago frequently, doing 3 shows this year alone, and appearing over the last few years at prominent theaters such as Steppenwolf and Victory Gardens. So, her comments don't come from one who is just out of step with the times ...

This evening, the conversation turned to the avalanche of emails people face every day at their jobs. She said, "Just because we can connect, should we? I hear people on their cell phones ask, 'What did you do today? Nothing? Ok, I'll call you later.' Are we just afraid that if we're alone we might have to think? If we have a bad thought, are we afraid we can't face it? Or are we afraid we'll have no thought?"
Steve Yastrow posted this on 09/23/05.

It makes you sick?

I'm not a regular reader of People Weekly, (yes, I feel compelled to point that out before quoting the magazine) so I'm not sure if the following is a grammatical blooper or purposeful, yet subtle, satire.

A blurb-with-picture in People describes Paris Hilton's recent Mediterranean yachting vacation with friends. Apparently, they suffered 12-ft seas on the way to Sardinia. The paragraph-long story ended by saying that the group made it safely to port, but "more nauseous than before."

Now, I'm sure the nauseous waves made them feel nauseated, but is it possible for Paris Hilton to become "more nauseous than before?"
Steve Yastrow posted this on 08/08/05

Is mega-discounting good?

A recent article in the Christian Science Monitor's Ethical Investing section asks the question "Who benefits from rock-bottom pricing?"

Discount retailers are known to pay low wages and force local shops to close. But, they give people with limited means access to a broad range of products at low prices. On balance, are they good or bad for society?

The article points out that it's not easy to answer this question, saying that, "discount retail is a complex business with more winners, losers, and tough ethical tradeoffs than public debate routinely acknowledges." Although many workers and entrepreneurs are worse off, a much larger number of consumers are better off. What do you think?
Steve Yastrow posted this on 06/05/05.

Stalled Mobility

Some people are born great,

Some achieve greatness,

And some have greatness thrust upon them.

I've written previously on tompeters.com about how our modern take on these lines from Shakespeare's Twelfth Night is so different from that of the Elizabethan audiences who originally heard them. They believed you had to be born into greatness, we believe that people can pull themselves up by their bootstraps to a higher station in life.

A fascinating—and somewhat disheartening—series this week in the New York Times challenges our current beliefs about "Class in America." Class is defined as the combination of education, income, occupation and wealth. The first installment, published Sunday, told how, in the last three decades, there is far less movement up and down the economic ladder than economists once thought. People of all economic strata, including those less fortunate, believe that it's possible to rise to a higher station in life through your own initiative, but the fact is that it has become less common in our society. Why? Well, it may be that the most important choice you ever don't get to make is who your parents are, and what kind of opportunities they make possible for you. What does this say about the "American Dream?"

Monday's article showed how healthcare is not distributed equally by class, but in fact has become a good that is disproportionately distributed to the wealthy, similar to "BMWs and goat cheese." The story follows 3 New York heart attack victims, a wealthy architect, a Con Ed worker, and a cleaning woman, describing the astounding differences in their experiences.

Do these findings surprise you? Is there a gap between perceived and real equal opportunity in our society?
The next installment is tomorrow (Thursday).
Steve Yastrow posted this on 05/18/05.

Television Freedom Day

Each year in May we read stories about the approach of "Tax Freedom Day," the day when the average American has earned enough to pay their income taxes and can start working for himself.

This year, the average American will watch 1760+ hours of TV, which is about 5 hours per day, or about 74 24-hour periods. That makes March 15 "TV Freedom Day." Yes, 2 1/2 months in front of the tube! Another 4 months spent sleeping, and people can wake up from the TV and the bed in the second half of the year and start doing other stuff—like interacting with other humans!
Steve Yastrow posted this on 03/08/05.

Most Beautiful Words

If you don't subscribe to "A word a day" from wordsmith.org, you don't know what you're missing! Every day provides an interesting word, organized into weekly themes.

The monthly newsletter adds some extra features. The latest issue told of a survey of 42,000 non-native speakers of English in which they voted for what they thought were the most beautiful words in English, with the top 10 being mother, passion, smile, love, eternity, fantastic, destiny, freedom, liberty, and tranquility. Peekaboo and pumpkin weren't far behind. Another article described an issue that is really just the tip of the iceberg—the linguistic consequences of global warming. The article shows how Arctic peoples don't have the words for the new species they are seeing as polar ice thaws and wildlife can live farther north.

Yesterday's word: Profluent, an adjective meaning "flowing smoothly."
Steve Yastrow posted this on 11/28/04.

To Who It May Concern

Watching CNN Europe from Germany this weekend, I noticed the anchor, obviously a native English speaker, saying, "... as Americans are now deciding who gets their vote, or, should I say 'whom' gets their vote."

Her fellow anchor was confused, and said, "Thank you, for helping us use 'whom' properly."

I wonder whom told them they got it wrong.
Steve Yastrow posted this on 10/25/04.

Certainty and Leadership

Ok ... I hope this doesn't turn into a political or religious commentary. Let's focus, if possible, on the business implications of what I'm writing.

In yesterday's New York Times Magazine, Ron Suskind writes a brilliant article called "Faith, Certainty and the Presidency of George W. Bush." It shows how GWB's unflagging certainty about all of his opinions has shut down debate and discourse in his inner circle—and even beyond his inner circle. There is a story of a meeting with a group of Senators where the president got Switzerland and Sweden mixed up and argued that Sweden is "the neutral one" without an Army. He refused to be corrected, and everyone shut up. In addition to this article, Suskind wrote "The Price of Loyalty" about what happened to Paul O'Neill when he began to question W.

What are the implications for leaders who don't question their beliefs, and consider challenges from their advisers as disloyalty? (My best boss ever had a credo for his direct reports, telling us not to be yes-men: "Don't let me f--- up!")
Steve Yastrow posted this on 10/18/04.

Sanely Civilized Country

Tom and I are both (coincidentally) criss-crossing Northern Europe at the same time. Tom wondered in an earlier post if he'd get the same warm treatment in Denmark he got in Sweden—I arrived in Denmark today and it took me less than 10 minutes in the country to be reminded that this is one of the most friendly, most "civilized" places on the planet. (I didn't suffer any GWB guilt by association.)

And, it's a great business community. Looking forward to 3 days of speeches and seminars with audiences hungry for new ways to look at marketing.
Steve Yastrow posted this on 10/18/04.

Talk Amongst Yourself

You may have seen me before—I'm the guy in the airport departure lounge using a hands-free headset with my cell phone, but holding the phone to the side of my face anyway. Why? So I won't look like a weirdo talking to myself.
Ah—but I think I can stop worrying about how this looks, if observed practice is a sign of social acceptance. In my first half hour in the Frankfurt, Germany, airport this morning I saw people walking through the terminal talking to themselves in at least 3 languages, with their inconspicuous headset cords and cell phones hidden in pockets and the folds of jackets.

Do you feel funny talking to yourself like this in public?
Steve Yastrow posted this on 10/18/04.

Accidental Genius

I spent the day today with a fascinating guy named Mark Levy, the author of Accidental Genius. Mark has an intriguing concept called "private writing" that involves free, uncensored writing that you mean nobody but yourself to see.

The idea is to get out of your own way and just write non-stop with no editing, no self-judgment and, importantly, no worry about the judgments of other people. This allows you to let your "creative quirks" come out as you see things from different angles. Mark says this process creates wonderful "accidents," resulting in "bursts of exceptional insight, or—genius moments."

Need to generate some new ideas today? Try private writing!
Steve Yastrow posted this on 09/20/04.

Sunday A.M. Word Fun

It's Labor Day weekend here in the U.S., and many of you are still laboring instead of relaxing—checking your email or voicemail, or working on a project. So here's a little word fun to give you a short respite from the new world of work.

Aptronyms are personal names that reflect a person's occupation. For example, I knew a woman in advertising, whose husband was in sales. Their family name is Liebig. Or, the Buffalo NY funeral home run by the Amigone family. Here's an amusing list of medical aptronyms, where you can read about Dr. Aikenhead (allergist), Dr. Yankum (dentist) and Dr. Ow (pain management.)
Steve Yastrow posted this on 09/05/04.

If You Can't Laugh at This

...... then you're way too politically correct!

A client walked into a meeting with me this morning wearing a t-shirt that had picture of a pirate on it. Underneath the picture it said, "We prefer to be called Buccaneer-Americans."
Steve Yastrow posted this on 09/03/04.

How Things Change

I was listening to Steely Dan on my iPod today, and heard a familiar line in a new way:

"Rikki don't lose that number, you don't want to call nobody else. Send it off in a letter to yourself."

In 1974, sending a letter to yourself seemed a very odd and obscure thing to do. But how many of us today send ourselves voicemails or emails? We all do!

I've even noticed different styles people use when leaving themselves messages. I'll admit to a quick, curt, no-frills monotone on reminder voicemails I leave to myself ("Call Larry, get dog food"), while other people (like my wife!) are much more polite to themselves, saying "hi" and "bye" and using warm vocal inflections.
Which style are you?
Steve Yastrow posted this on 08/31/04.

Steve Yastrow
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