Improve Your Customer Experience

BRAND HARMONY

Improve Your company’s customer experience

Every experience customers have with your company either builds satisfaction and loyalty– or erodes it. Your customer experience really does include everything:

When these individual interactions work together in harmony, customers buy more, refer more and forgive more (hey, we all make mistakes).

Steve Yastrow’s Brand Harmony approach makes it clear to everyone in your company how important each employee is and how each person contributes to customer happiness.

CHECK OUT THE BRAND HARMONY BOOK

How to Bring BRAND HARMONY to Your Organization

KEYNOTES

Audiences are inspired with the importance of their role and learn methods to build a customer experience that is compelling and motivating.

Workshops

Our popular Customer Experience Mapping sessions unlock hidden departmental knowledge crucial to improving your customer experience.

Consulting

Identify the key touchpoints in your customer experience that have an out-sized effect on results. Implement strategies to prioritize and improve them.

BRING BRAND HARMONY TO YOUR ORGANIZATION

REVIEWS

"Steve Yastrow has provided a roadmap for viewing the company from the consumers' perspective and then aligning the entire organization to be the marketing engine. Like all great concepts, it is deceptively simple once someone has pointed the way."

Dave Baney, McDonald's Corp. - Oak Brook, Ill.
“Steve is unlike any other consultant I've ever worked with. We wouldn't be as far along on achieving our long-term growth strategy if we hadn't actively and aggressively pursued Steve's Brand Harmony."

Michael MacDonald, Executive VP Sales and Marketing, American Licorice Co.
"Steve’s approach to integrating all customer contacts into a comprehensive marketing message is a must in today’s information age. Horizon Bancorp has partnered with Steve to develop our integrated and comprehensive marketing messages."

Craig Dwight, Chairman & CEO, Horizon Bancorp
"Steve Yastrow is an incisive thinker with a bone-deep grasp of the soul of the marketing process. He tolerates no foggy thinking, goes direct to the jugular where market-share and shareholder returns reside."

Burt Dubin, Speaking Business Success System
“Brand Harmony has become a kind of a marketing bible to BoConcept and has for sure changed our way of thinking about marketing in general. Steve turns around the normal way of thinking and makes it easy for everybody to understand. Brand Harmony has become a phrase we use all the time at BoConcept. We have stores in 23 countries, and this message just fits in everywhere.”

Tina Pilgaard, BoConcept
“Steve is right on about the key to success. Every experience that the customer has with the firm must be consistent and helps to reinforce that customer's desire to want to keep doing business with the firm. We are using this model and it has made a huge difference. It is critical for success.”

Julie R. Dann, Dann Insurance