Improve your Employee Experience

BE THE BRAND

Improve Your company’s employee experience

Recruitment. Retention. Culture building. Today, these topics are top-of-mind for any leadership team. A strong team drives customer commitment and builds your bottom line.

Steve Yastrow and his team approach improving your employee experience through initiatives that help employees Be the Brand. When employees unite behind a customer-focused culture, their work experience becomes meaningful and motivating.

An improved employee experience benefits your entire organization:

Workplace engagement and employee retention

Increased job satisfaction
Higher motivation
More collaboration
Better communication
Better understanding of how an individual’s work is important
Improved retention rates: employees stay longer and are eager for career development

Recruitment and hiring

Easier for recruiters to “make the case” for your company
More appealing to job candidates
Existing employees are more likely to refer job candidates

Your company’s results

Customers develop better relationships with your employees
Salespeople are better equipped to sell more
Employees are better equipped to deliver a great customer experience

How to Bring BE THE BRAND to Your Organization

KEYNOTES

Audiences are motivated to believe that each job role is key in a customer-centric culture and challenged to recognize how they contribute.

Workshops

Interactive, small-group workshops are broken down by department to identify individual “Be the Brand” actions and habits.

Consulting

Identify the key behaviors and actions employees take to Be the Brand. Establish and introduce a core set of shared habits to the whole company.

Training

Customized in-person and virtual learning options for your whole company. Employees learn specific ways to Be the Brand in their day-to-day roles.

BRING BE THE BRAND TO YOUR ORGANIZATION

REVIEWS

"I have learned from Steve, as from no other marketing consultant, how deeply the concept of branding needs to be integrated into an organization in order to achieve real results."

Bob Beaird, American Express
“Steve and his colleagues worked with us to build the brand from the inside out and helped us understand how each and every one of us contributes to our brand through our client interactions. Over two years later, the Acuative brand is still growing and continues to be well received. We are confident that we have a strong foundation on which to move forward, and Yastrow & Co. made all the difference.”

Jennifer Whelan, Vice President of Marketing, Acuative
"If you've ever wondered how to make your brand's message resonate where it counts most—your employees—call on Steve Yastrow. Steve shared his common sense philosophy of Brand Harmony with our 220+ employees at a company-wide meeting several months ago. As a result, our brand not only resonates among all employees but also has taken on a life of its own. We are no longer just advertising our brand, we ARE the brand."

Cindy Pavy, Marketing Director for Horizon Bancorp
“I worked with Yastrow & Co. for 10+ years and appreciate how they helped our business succeed. They helped improve our promotional techniques, increase our sales, train our staff, increase employee/customer interactions, etc. I highly recommend Yastrow & Co. for any company or individual looking to build better relationships with their clients, which ultimately leads to better results!”

Charlene Jarrett, Director of Guest Experience, Rancho La Puerta
“Steve Yastrow changed the way our company looks at marketing. Brand Harmony and Be the Brand became part of our company's vocabulary from the day we first met Steve. Not only did we understand the message loud and clear, but Steve's way of presenting the brand to our employees made all the difference. We operate in 85 countries, and we're convinced that Steve's ideas on branding apply in all of them.”

Carsten Pedersen, President, Club 8 Company/BoConcept